How We Created Our Budget Calculator

Ryan ONeil | 14, 2017 | 2 Comments

Last week we shared why we created our budget calculator and emphasized how it revolutionized our bottom line by increasing our online conversion rate..

Filed under: Tips, Large Shop Lauren, Efficiency, Studio Shelly, Manager Mary, Floralpreneur Felicity

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4 Benefits Of Using A Florist Software During A Consultation

Ryan ONeil | 08, 2017 | 0 Comments

 

We've given you tips for using Stemcounter during a consultation, but why bother using a florist software at all? Some argue that using a florist..

Filed under: Large Shop Lauren, Efficiency, Studio Shelly, Manager Mary, Floralpreneur Felicity

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Why We Created Our Florist Budget Calculator

Ryan ONeil | 07, 2017 | 0 Comments

We're a huge fan of calculators. Just consider the fact that we've previously given away a rental calculator and a markup calculator to help you price..

Filed under: Tips, Large Shop Lauren, Efficiency, Studio Shelly, Manager Mary, Floralpreneur Felicity

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3 Must-Have Clauses for Freelance Floral Designer Contracts

Ryan ONeil | 26, 2017 | 0 Comments

We've talked about the best places to find freelance floral designers, but what do you do once you've found one with whom you want to work? We heard a..

Filed under: Tips, Large Shop Lauren, Efficiency, Studio Shelly, Manager Mary

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5 Time Saving Tips for Event Florists

Ryan ONeil | 14, 2017 | 0 Comments

We often hear from florists who say they simply don't have enough time in their day to get everything done. They're up all night creating proposals and..

Filed under: Large Shop Lauren, Efficiency, Studio Shelly, Manager Mary, Floralpreneur Felicity

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Best Practices for Crafting Autoresponses as a Florist

Ryan ONeil | 11, 2017 | 0 Comments
 
 
It's Valentine's Day weekend and you know your team is going to be slammed with trying to fulfill special orders while simultaneously carrying..

Filed under: Large Shop Lauren, Efficiency, Studio Shelly, Manager Mary, Floralpreneur Felicity

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What to do when a floral client is not the right fit

Ryan ONeil | 10, 2017 | 0 Comments

 

We've shared Sarah's story before. It's the classic Tale of Two Brides, one with a budget of $7,500 and the other with a budget of $950. Both brides..

Filed under: Tips, Efficiency, Studio Shelly, Manager Mary, Floralpreneur Felicity

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Client Welcome Packet: Personal Introduction, Vendors, The Process, and The Contract

Ryan ONeil | 22, 2017 | 1 Comment

Client Welcome Packet: Part 3

 After your potential client realizes how awesome you are by simply opening your welcome packet, it's time to get..

Filed under: Tips, Efficiency, Studio Shelly, Manager Mary, Floralpreneur Felicity

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Florist Software We Use At Twisted Willow Design

Ryan ONeil | 16, 2017 | 0 Comments

One of the coolest things we hear from other florists is how much they appreciate us being candid about our shop in St. Louis. In keeping with that, we..

Filed under: Efficiency, Studio Shelly, Manager Mary, Floralpreneur Felicity

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Creating A Florist Welcome Packet: The Packaging, First Look, and Awards

Ryan ONeil | 16, 2017 | 0 Comments

In our last blog post, we talked about the importance of making a positive first impression in a consultation and how a beautifully designed welcome..

Filed under: Marketing, The Business of Flowers, Tips, wedding show, Efficiency, Studio Shelly, Manager Mary, Floralpreneur Felicity

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