We've talked about the best places to find freelance floral designers, but what do you do once you've found one with whom you want to work? We heard a..
We often hear from florists who say they simply don't have enough time in their day to get everything done. They're up all night creating proposals and..
We've shared Sarah's story before. It's the classic Tale of Two Brides, one with a budget of $7,500 and the other with a budget of $950. Both brides..
Client Welcome Packet: Part 3
After your potential client realizes how awesome you are by simply opening your welcome packet, it's time to get..
One of the coolest things we hear from other florists is how much they appreciate us being candid about our shop in St. Louis. In keeping with that, we..
In our last blog post, we talked about the importance of making a positive first impression in a consultation and how a beautifully designed welcome..
Your first impression during a consultation is a big deal.
In a time where research is at the tip of our fingers on any smart device, it is essential that our online presence is established and credible...